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While it can be frustrating to have your AdSense application rejected, it does happen. Some of the most common reasons why an AdSense Application is rejected include:. While these are not the only reasons, these are the most common issues people run into when their Google AdSense application is rejected. Google Ads allows advertisers to market their products or services on the search network, display network, or both. Advertisers pay Google on a pay-per-click PPC basis. Google AdSense allows publishers to sell space on their site to advertisers looking to promote their products or services.
Google pays publishers on a cost-per-click CPC basis. Many factors can affect CPC rates. Here are a few reasons why your CPC rates could be low:. It should state that your website uses browsing cookies and conducts other means to collect user information in order to display contextual ads. Many publishers overlook the ads displaying on their web pages that serve no major purpose. Examples include error pages, Unsubscribe page, and Thank you page.
After all, any opportunity to have the ads displayed are great, right? You could be reprimanded by Google for this. Google explains that since these pages typically have little content, displaying ads here spell deception.
Remember, using tactics that encourage unintentional clicks are not allowed so the aforementioned case is an apt example. Whatever the case is, never discuss your earnings in full detail. If by any chance you have violated a policy, you will need to fix the issue. Google has made it easy for publishers to identify and fix problems that may affect their revenue.
Elaborate about the steps you took to fix the issues and what you plan to do so that such problems do not happen again. The more detailed your review is, the better are your chances of getting monetization reinstated. In October , Google came up with a site verification process in Adsense , which was meant to further ensure safety for publishers. Through this feature, Google is able to give publishers direct feedback about their websites, mostly regarding the eligibility of websites.
The good news is that this process takes place before publishers actually serve ads and in case some issue occurs, they can take care of it without violating any policies. In addition to this, publishers can specify the websites they want to monetize, which reduces the chances of an imposter claiming it as their own for serving ads on illegal or bad content. Google has further improved their methods for identifying invalid traffic and other potentially risky activities to ensure a safe ecosystem for all parties included.
They will be able to understand and solve any issues that can hamper their revenue generation. These are the top mistakes Adsense publishers make.
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