A three-hour show like the Oscars can mean an hour worth of ads. There are also some who bemoan Hollywood, in particular, for using its award ceremonies to make political and social statements. Regina King, who opened Sunday's Oscars, used her time to allude to how Minneapolis police officer Derek Chauvin was found guilty on three charges stemming from the killing of George Floyd, an unarmed Black man, last year. Then there are the nominees themselves.
Nielsen's data shows that in the years where certain, more commercially popular, movies were nominated, more people tuned in. Of course, there's the possibility that people are watching these award ceremonies, but are watching the programs differently. The Nielsen data doesn't include figures for viewers who opted to watch any of the major award shows on streaming platforms.
Dan Rayburn, a media and streaming analyst, said one barrier is that the streaming industry hasn't yet agreed on a set definition of what a viewer is. Each streaming service has a different way of reporting how many people have watched a particular movie, TV show or live program. This can make it difficult to make comparisons between platforms and between those platforms and traditional cable providers.
The Globes hit a low point in , when actress Pia Zadora was honored for the soft-core bomb Butterfly. That prompted network television to drop the awards show for many years. But the HFPA has proved it can bring out the stars. That brings out the viewers and the advertisers.
Even spotlight-shunning stars find themselves sucked into festivities to plug their work. Award fever really heats up at the end of February, in the weeks leading up to the Academy Awards on March The glut is causing problems. What's so special if everybody's a winner? Jackson accepted the prize for him. The event ended up a ratings disaster for CBS, attracting 6 million viewers — fewer than the number of people who watched a rerun of Demi Moore's box-office debacle G.
Jane on ABC, which aired at the same time. Still, the AFI is vowing to be back next year with another show, and it's a reasonable assumption that it will be broadcast. See the full lineup that would've played at the festival. Joey Nolfi. Save FB Tweet More. The Oscars. TV Show. All rights reserved. Close this dialog window View image awards season calendar: See new dates for Oscars, Grammys, Indie Spirits, more.
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